Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember.  Our topic of conversation was “Discussing Social Media Marketing Goals for 2020”. We had a lively chat about

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive

Facebook Implements New Rules on the Use of Memes by Political Candidates

In yet another example of the rising emphasis on social media as a political messaging tool, Facebook has this week updated its guidelines in order to make it compulsory for political candidates

Award Winning 2019 Small Business of the Year – My Girl Managed Services

My Girl Managed Services, Small Business of the Year, Bizzy Award Winner

Helping grow businesses in the #poconos with Rick Franzo of the Growth Coach of the Poconos #poconochamber

Pocono Chamber of Commerce on Friday, November 15th from 8:00 AM to 10:00 AM at the ESU Innovation Center. Rick Franzo, also known as YOUR new Growth Coach, will help

Why the Future of Influencer Marketing will be Organic Influencers

Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the

Fashion Show Supporting Hospice House of Monroe County

Which industries get the best (and worst) online reviews?

Now that we’ve covered the correlation between reviews and revenue for businesses, let’s look at some interesting insights and observations across industries. Because our data gave us a deep look

People spend up to 58% more money at businesses that reply to reviews

Key findings include 75% of businesses don’t respond to any of their reviews The reply rate among businesses who respond to reviews is 20.8% Businesses that reply to more than

To understand the correlation between reviews and revenue

Data science team conducted an in-depth analysis of transactions and online review data for more than 200,000 U.S. small businesses in every state and across dozens of industries, including restaurants,