B2B Content Marketing Benchmarks, Budgets and Trends 2020

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Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down

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Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

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The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember.  Our topic of conversation was “Discussing Social Media Marketing Goals for 2020”. We had a lively chat about

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Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

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With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive

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Facebook Implements New Rules on the Use of Memes by Political Candidates

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In yet another example of the rising emphasis on social media as a political messaging tool, Facebook has this week updated its guidelines in order to make it compulsory for political candidates

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Award Winning 2019 Small Business of the Year

Award Winning 2019 Small Business of the Year – My Girl Managed Services

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My Girl Managed Services, Small Business of the Year, Bizzy Award Winner

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The Growth Coach of the Poconos Rick Franzo

Helping grow businesses in the #poconos with Rick Franzo of the Growth Coach of the Poconos #poconochamber

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Pocono Chamber of Commerce on Friday, November 15th from 8:00 AM to 10:00 AM at the ESU Innovation Center. Rick Franzo, also known as YOUR new Growth Coach, will help

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Why the Future of Influencer Marketing will be Organic Influencers

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Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the

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Fashion Show benefiting Hospice House

Fashion Show Supporting Hospice House of Monroe County

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Which industries get the best (and worst) online reviews?

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Now that we’ve covered the correlation between reviews and revenue for businesses, let’s look at some interesting insights and observations across industries. Because our data gave us a deep look

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People spend up to 58% more money at businesses that reply to reviews

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Key findings include 75% of businesses don’t respond to any of their reviews The reply rate among businesses who respond to reviews is 20.8% Businesses that reply to more than

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