Category: Social Media

Facebook Algorithm Changes & What To Expect In 2020

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Globally, nearly 1.5 billion people log into Facebook every day. The power of the platform to engage and connect people makes it an important resource in the arsenal of any

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B2B Content Marketing Benchmarks, Budgets and Trends 2020

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Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down

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Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

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The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember.  Our topic of conversation was “Discussing Social Media Marketing Goals for 2020”. We had a lively chat about

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Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

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With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive

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